If you’re selling your home, whether on your own or through a real estate agent, the chances are that you would want to make the sale as quickly as possible. Here are some tricks that real estate agents use to sell homes fast.
1. They Jiggle The Truth Online
When buyers are looking for homes, real estate listing websites are typically the first place they look. Due to the immense amount of competition to get that sale, real estate agents sometimes use sneaky little tricks to attract buyers. For example, if they’ve recently sold a great home in the area, they’ll intentionally “forget” to take the listing down. When prospective buyers call, the realtor informs them that they “forgot” and instead compels them to come see similar homes that they’re selling in the area. They also use Photoshop and filters to brighten photos of the listing to make it look more inviting, a trick that anyone selling their home can use for themselves.
2. They Act With A Sense Of Urgency
Real estate agents always act with a sense of urgency. When showing a home, they have an energy about them that leads prospective buyers to feel as if decisions need to be made promptly. They respond to calls and e-mails quickly as well. This sense of urgency subtly influences prospective buyers to want to act quickly as well, reducing the potential for them to second-guess any decisions to buy.
3. They Use Social Media
Real estate agents are salespeople, and like any other salespeople, they know the power of the internet when it comes to finding prospective customers. Real estate agents use social media platforms like Facebook and Twitter to promote different properties. If you’re selling your home on your own, social media can be a useful way to get your property seen by more people.
4. They Switch Up The Staging
When it comes to staging – as in, how furniture is arranged in a property – real estate agents are usually quick to rearrange things or bring in new pieces if they think that the layout isn’t working. If you’ve had a few open houses that have been unsuccessful, don’t be afraid to experiment with different staging to give your property a different feel.
5. They’re Extroverted, Inviting and Nice
As salespeople first and foremost, real estate agents know how important it is to make a good impression – which is why they go out of their way to be extroverted, friendly and inviting to all prospective buyers. If you’ve been struggling during your open houses, try to really go out of your way to be welcoming to the people who come to see your property. The demeanor of the salesperson can make a huge difference in whether or not someone buys a product.
While there’s no magic pill, you can take to sell a property overnight, but if you follow these tips, you can be proactive in getting your property sold as quickly as possible.